OUR WORK
American WeatherTechs
CONTENT | GRAPHIC DESIGN | EMAIL MARKETING
Serving the Cincinnati region for over 25 years.
American WeatherTechs is an exterior home remodeling company founded in Cincinnati over 25 years ago. Their main services offerings include replacement windows, roofing and siding. They are quickly growing, having opened a Columbus office and recently adding baths to their offerings. AWT is not afraid to try new things and adapt to market trends. They are innovative and always willing to try new things.
Creating awareness and enabling sales.
American WeatherTechs enlisted our services to create a strong visual identity to present and spread across many platforms and mediums. Starting with a simple marketing tool such as yard signs for neighbors and other buyers to see, American WeatherTechs was looking to put their name and brand out there for the world to recognize. In collaboration with sales, we created sales enablement resources for their canvassing and sales team. At a quick glance, this including an array of seasonal flyers, door hangers, bifolds, brochures, and direct mail postcards.
Ocelli implemented an email marketing platform and strategy for new and repeat clients. Using AWT's CRM, we pulled lists of repeat clients, new prospects, and follow-ups. From there, we brainstormed different sets of emails we could send to each audience and what campaigns we could execute moving forward to keep nurturing these leads.
Designing the fleet.
AWT designed their fleet of trucks with a branded vehicle wrap designed by Ocelli. We worked alongside AWT's Owner and our decal vendor to make sure the design would work for their specific trucks. AWT still uses this design as they add to their fleet to now build brand recognition on the road.
