OUR WORK
F&S Carpentry
BRANDING | COPYWRITING | WEB
Commercial and industrial construction since 2012.
F&S Carpentry is a general contractor located in Cincinnati, OH. F&S Carpentry wanted to distinguish themselves in a highly competitive market by creating a strong brand identity and a website with services, past experience, and a lead capture form.
Starting from scratch.
F&S Carpentry wanted a simple brand identity and website to present their services in a professional and consistent context. I created a quick primary logo with secondary options for different branding and production needs. I created a simple color palette, fonts and iconography to maintain consistency across other marketing collateral and materials. For a smaller business, keeping your brand consistent and comprehensive can capture potential clients and make you stand out against your competition.
Building a portfolio of work.
Showcasing your expertise and experience is key when prospecting for new clients. F&S had some documentation of previous projects, but no system or process of documenting project information to build their portfolio of work. I worked alongside ownership to implement an archiving and documentation process to better track the project details, successes, metrics, and photos of completion. We then created a portfolio of 20+ projects on their website for potential clients to view relevant experience.
