OUR WORK
InSite Flight
BRANDING | CONTENT | CREATIVE | TEMPLATE CREATION | WEB
Advanced drone services for development and construction.
InSite Flight is an advanced drone technology services for individuals and businesses aiming to streamline operations and boost profitability. Founded by a former pilot in the army, InSite comes with a highly accredited aviation background, offering a unique approach to drone services for their specialized client base. Our scope of work was to build a meaningful, value-driven brand by establishing their target audiences, their brand positioning and messaging, along with a strong visual identity.
Step one: Intake Session
The first step of the branding process involved an in-depth survey for the business owner to uncover various details about the owner and his motivations, values and offerings. Questions ranged from understanding personal beliefs and values, ideal customers, direct and indirect competitors, unique aspects, and the services provided. Once received, we analyzed the responses and came up with 5 key themes to act as the foundation of the brand and the starting point for the messaging and positioning of the InSite brand.
InSite Flight’s Value Proposition
At InSite Flight, we deliver advanced drone technology services tailored for construction, engineering, development, and safety experts seeking innovative ways to maximize profitability and streamline business practices. Our team, led by military-trained drone pilots and industry specialists, blends our expertise, adaptability, and exceptional precision to provide high-quality, customized solutions that cater to your unique goals.
We prioritize safety and adhere to stringent standards and protocols to guarantee secure, compliant operations in every project. By combining cutting-edge technology with ongoing training and innovation, we offer insights that elevate your business and give you a competitive edge. Our attentive, collaborative approach ensures we meet and surpass your expectations, making InSite Flight your trusted partner for empowering your projects and transforming the way you work.
Market research for establishing target audiences and service offerings.
To create accurate target audiences and service offerings, we conducted market research through a short survey sent via email and LinkedIn. Through cold messages and reach outs, we were able to gather enough data to understand key target audiences, their background, goals, major challenges and solutions InSite could provide.
Now that we have a clear message, let’s create a visual representation of those key themes and InSite’s value.
A website for potential clients and lead capturing.
We designed a dynamic, visually appealing website that promoted InSite’s cutting-edge technology. We delivered a fully responsive site featuring eye-catching visuals and custom graphics, paired with all-new, engaging copy to enhance the user experience. The result was a modern, professional online presence that effectively communicated their services and boosted overall engagement.
Creating marketing collateral & templates.
To round out InSite’s marketing strategy and documentation, we created a list of templates and ready-made collateral for their team. Items included a proposal template, sales presentation, one pager, business cards, social posts, and more.
