OUR WORK
Triversity Construction
BRANDING | CONTENT | CREATIVE | BUSINESS DEVELOPMENT + PROPOSAL CREATION | PHOTO + VIDEO | WEB
Building a better way, together.
Triversity is a commercial construction company located in Cincinnati, OH. They serve a range of clients and industries from Fortune 500 companies to local non-profits. Since 2005, they have worked to grow and create their own value in the competitive market. In the Spring of 2022, Triversity set out to understand their unique identity and better articulate their value to not only their clients but their employees and community.
Owning the process from start to finish.
We served many different roles during the rebrand process. Managing the brand development process with a third-party branding agency, leading Triversity’s activation and launch plans while executing key rebrand deliverables. Working on a tight deadline, we were able to deliver new marketing collateral and templates, procure new office supplies and apparel, create a compelling brand story video, and develop a redesigned website. All in less than 4 months. Talk about efficient.
500+
# of rebranded signs ordered
500+
apparel & various swag items
400+
hardhats & safety vests
700+
office supplies & stationary
Triversity’s next chapter.
In partnership with Iron House Studios, we created an internal video to share during the Brand Launch Event and a shorter external video to share with Triversity’s clients, key business partners and to announce the rebrand via social media.
Don’t forget about Triversity’s most important business card, the website.
To support the launch of their new brand, a new website was designed and developed. The new site included new copy, photography, and brand identity/design to capture the new look and feel of Triversity. From wireframe to prototype to final product, we walked through this process quickly and efficiently in 6 weeks.
Prior to our project kick-off, we created a project plan that included our vision, target audiences, deliverables, and timeline. During the kick-off, we received buy-in and approval from key stakeholders including Executives, Human Resources, Information Technology, and Operations.
After our successful kick-off, it was off to the races, beginning design and content development for our wireframe.
